Declining consumption of wine is worrisome trend

A Wine Intelligence survey of individuals who drink wine at least once per month in Australia, Belgium, Canada, Ireland, Japan, Netherlands, Switzerland, the United Kingdom, and the United States found that 39% claim to be reducing their wine consumption.

Consumption per capita of wine globally has reportedly declined by 15.3% during the last decade. The trend toward lower consumption appears to be strongest among millennials, but the consumption of those from Generation Z, who typically drink alcohol while socializing, has also fallen during the pandemic.